DEVELOPING A GAME for girls in the male-saturated game market is a feat. Tons of research went into concepting this TCG with a social strategy. The tween market is lucrative, and many companies want part of their income. Working with illustrator Michiko Stehrenberger to develop the look of the game was a highlight. Other illustrators were used for the final products, but working up ideas with Michiko gave it a sassy tone. Card templates, packaging and advertising shown.
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